“The story behind our new name, 21 Days, is that average person takes 21 days to make or break a habit. What we are trying to do here is to create a new habit for people to come in and be a part of something new. So what we’re doing is putting together a brand that we’re hoping our customers become a part of. It’s not just our story. We want it to be a story that a lot of people can associate with. And to come along for the ride. It’s not just our ride. It’s a ride for the community. We’re trying to create something new. It’s a 21 day thing.”
